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Launch Offer · 2026
PM Academy
The Complete Medical Device Product Management Training Programme

Designed exclusively for UK Med Device Product Managers
14
Expert Modules
Covering every PM discipline
3
MedTech PM Competencies
Commercial Mastery, Market Access & Stakeholder Management
30
Years Industry Experience
Behind every module
the problem
Sales Teams get trained.
Product Management gets overlooked.
Product Management is one of the most complex and influential roles in MedTech, requiring a unique blend of clinical, commercial, technical and people skills. Yet unlike sales professionals, few Product Managers receive structured, industry-specific training. The PM Academy provides the framework, knowledge and community that MedTech Product Managers have been missing.
The PM's balancing act
WHY PM ACADEMY
Everything a MedTech PM Needs.
Nothing They Don't.
This is not a generic product management course. This is built for medical devices.
Self-Paced & On-Demand
Learn around your schedule. Audio + animation modules designed for busy professionals — no fixed deadlines, no classroom commitments. Delivered by Thinkific.
MDR & Regulatory Ready
Built around MDR, NICE technology assessments and NHS procurement realities — not generic frameworks that don't reflect how MedTech actually works.
Commercial Depth
Pricing strategy, tender management and portfolio decisions covered with real medtech context you can apply to your portfolio immediately.
Industry Community
Connect with a growing network of UK medical device product managers.
Personal Mentoring
Option to go beyond the modules with individual mentoring sessions focused on your specific challenges. Accelerating your development and building confidence in complex decisions.
Personal Behavioural Assessment
Underpinned by modern science, Spotlight was developed in the world of high performance. Your personal profile will help you understand your mindset and behavioural preferences, exploring how you can put these into action to get the best out of yourself and others.
CURRICULUM
14 Modules. Three Pillars. Zero Filler.
A structured pathway to provide PM fundamentals in today's MedTech environment. Divided into 3 key domains of learning Commercial Mastery, Market Access and Stakeholder Management
All modules continually updated to reflect evolving regulatory requirements, market dynamics, and industry best practice.
THE LEARNING EXPERIENCE
What You Get with Every Module
On-line, On-demand, Self-paced. Built for busy medical device professionals.
Narrated Modules
Engaging narrated content combining accessibility with real commercial depth. Designed to fit around a busy schedule — learn during a commute or between meetings.
Practical Resources
Each module includes downloadable tools, frameworks and reading lists you can apply directly to your own portfolio and markets.
Always Current
Content is refreshed monthly to reflect the latest changes in MDR, NHS policy, NICE guidance and market conditions — so your learning stays relevant.
WHO THIS IS FOR
Built by the Industry. For the Industry
Individual Product Managers
Designed for current and aspiring Product Managers, Marketing Managers and Category Managers working within the medical devices.
Whether you are new to the role or looking to strengthen your commercial and strategic capabilities, the PM Academy provides a structured learning pathway covering the knowledge, tools and practical skills required to manage products successfully throughout their lifecycle.
Small & Medium-Sized Medical Device Companies
Ideal for growing MedTech businesses looking to develop a stronger, more capable product management function.
The PM Academy provides consistent, industry-specific training for Product Managers and commercial teams through a cost-effective annual subscription model. Companies benefit from a scalable development programme, progress tracking and activity reporting without the expense of creating training internally.
Enterprise Medical Device Organisations
Built for larger medical device manufacturers seeking a specialist development programme for Product Management teams.
The PM Academy combines a proven core curriculum with the flexibility to incorporate company-specific products, therapeutic areas and strategic priorities. Enterprise partners benefit from tailored learning pathways, dedicated support, management reporting.
YOUR GUIDE
30 Years of MedTech Experience. Distilled into 14 Practical Modules.
The PM Academy was created by James Saunders, a former product manager, marketing leader and medical device consultant with more than 30 years of experience across the MedTech industry.
Having launched products, developed brands and led commercial growth programmes across the UK and international markets, James has experienced first-hand the challenges Product Managers face at every stage of the product lifecycle.
The PM Academy brings together that experience into a structured, practical learning programme designed specifically for medical device professionals.
Expertise Includes
  • Commercial, clinical and market access strategy
  • NHS procurement, framework agreements and tendering
  • NICE guidance and evidence development
  • Product launches and brand building
  • Healthcare professional engagement and evidence creation
  • Training, coaching and mentoring Product Management teams
James Saunders
Founder, Med Device Academy
"I spent years watching talented product managers increasingly struggle with challenges that proper training would have solved. No framework, no support, no community. That's why we built the PM Academy."
PRICING
PM Academy Plans
Whether you're an individual PM or leading a team, there's a plan built for you.
Individual
£499*
per learner · ex VAT
  • All 14 modules on-demand
  • Audio animation + slide downloads
  • 12-month platform & community access
  • PM Academy digital certificate
  • Bonus content included
Individual digital 1-to-1 coaching and Spotlight Behavioural Assessments available as optional enhancements at an additional cost.
SME Licence
£4,000
per company / year · ex VAT
  • All 14 modules on-demand
  • Audio animation + slide downloads
  • 12 month platform & community access
  • 4 PM participants
  • Activity reporting dashboard
  • 1 digital 1-2-1 per participant
Spotlight Behavioral Assessments available an additional cost.

Company Licence
£10,000
per company / year · ex VAT
  • All 14 modules on-demand
  • Audio animation + slide downloads
  • 12 month platform & community access
  • Up to 12 participants
  • Activity reporting dashboard
  • Quarterly 1-2-1 sessions
Spotlight Behavioural Assessments included in the package**

Bespoke from
£18,000
per company · ex VAT
  • All 14 modules on-demand
  • Audio animation + slide downloads
  • 12 month platform & community access
  • Unlimited participants
  • Activity reporting dashboard
  • Tailored content to your portfolio / therapeutic area
  • Custom case studies
  • Dedicated account support + Consultancy offer
  • Allocation of Spotlight Behavioural Assessments
*Introductory price for first 10 places. ** Terms & Conditions apply. All prices ex VAT · enquiries@meddeviceacademy.co.uk
FAQ
Frequently Asked Questions
Everything you need to know before enrolling.
Who is this course designed for?
The Med Device PM Academy is built exclusively for product managers and category managers working in the medical device industry — whether you're new to the role or have years of experience. It's also ideal for HR and L&D professionals looking to succession plan their PM teams.
How long does it take to complete?
Each module is designed to be completed in 60 minutes. With 14 modules across three pillars, most learners complete the full programme over 3–6 months at their own pace. There's no deadline — your access runs for 12 months.
What's included in the Company Licence?
The Company Licence gives unlimited participants access to all 14 modules, plus an activity reporting dashboard so L&D teams can track progress. It's renewed annually and includes all monthly content updates.
Can I try a module before purchasing?
Yes. A free taster module is available at meddeviceacademy.co.uk — no payment details required.
How is the content delivered?
All modules are delivered via Thinkific — our chosen learning platform. Content is a mix of narrated audio animation, downloadable workbooks, and reading resources. Flexible, on-demand digital learning.
What does the Bespoke option include?
Bespoke programmes are tailored to your company's specific portfolio, therapy areas, and commercial context. This includes custom case studies, condition-led content, and dedicated account support. Contact us at enquiries@meddeviceacademy.com to discuss.
GET STARTED TODAY
The Medical Device industry trains everyone except its product managers.
We're changing that.
Now live on Thinkific. Founding cohort pricing available for a limited time.
14
Expert Modules
3
Core Competencies
£499*
Launch Offer
enquiries@meddeviceacademy.co.uk · Med Dev Services © 2026